When Emotional Damage Clings to Brands After Debunking False Information: Specific Counter-Emotions as Antidote
23.05.2024 12:00 – 13:00
MANAGEMENT BROWN BAG SEMINAR
ABSTRACT
We damaged brand attitudes by pairing them with images eliciting disgust versus sadness. Subsequently we attempted to repair the attitudes by pairing the brands with images eliciting counter-emotions that were specific (pleasure; joy) rather than non-specific (joy; pleasure). Emotion-specificity improved brand attitudes more. In addition, this advantage was more likely to emerge when the “repair” stage included instructions to ignore the previous pairings because they were “fake” (generated by a bot).
Lieu
Bâtiment: Uni Mail
Boulevard du Pont-d'Arve 40
1205 Geneva
Room M 3383, 3rd floor
Organisé par
Faculté d'économie et de managementInstitute of Management
Intervenant-e-s
C. Miguel BRENDL, Professor, University of Basel, Switzerlandentrée libre
Classement
Catégorie: Séminaire
Inscription
Date limite d'inscription: 23.05.2024
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