Graduate Seminar - Behavioral Insights and Nudges

31.01.2017 14:00 – 18:00

Many of the societal challenges we are facing in areas such as health, finance, or the environment call for significant changes in individual behavior. Whereas traditional intervention strategies have been based on information provision, legislation, or incentives, over the last ten years interventions based on Behavioral Insights from psychology and behavioral economics have gained popularity. Focusing on social, cognitive, and affective drivers of human decision-making, these approaches leverage the fact that subtle changes in the way that choice situations are framed and conveyed can have big impacts on resulting decisions and behaviors.

In this workshop, students will be introduced to the theory and application of Behavioral Insights and nudges. In the first part of the workshop, speakers will provide an overview of the psychological drivers of human decision-making and present intervention strategies that may guide behavior towards more favorable decisions. In the second part, participants will work on a case study, applying the strategies learned during the talks to develop an intervention addressing a specific challenge. The interventions will be presented and collectively discussed at the end of the workshop.

14:00 – 14:15 Introduction (Prof. Tobias Brosch, University of Geneva)

14:15 – 14:40 How choice architecture influences our purchase decisions (Stephanie Mertens, University of Geneva)

14:40 – 14:50 Coffee break

14:50 – 15:15 The behavioral economics of energy-related choices (Jasmin Mahmoodi, University of Geneva)

15:15 – 15:40 Social, normative, and affective influences on environmental decision-making (Dr. Ulf Hahnel, University of Geneva)

15:40 – 15:50 Presentation of case study

15:50 – 16:00 Coffee break

16:00 – 17:00 Group work on case study

17:00 – 18:00 Presentation and discussion of group work


REGISTRATION REQUIRED

Lieu

Bâtiment: Campus Biotech

Room 144.165

entrée libre

Fichiers joints

Graduate Seminar - Behavioral Insights and Nudges” (Tobias Brosch).pdf

235.7 Kb