Cet événement appartient à: Semaine de l'entrepreneuriat 2022 (14.11.2022 – 19.11.2022)
Edward Boon, researcher and lecturer in marketing and entrepreneurship, Webster University Geneva
Four simple tools for great start-up marketing
16.11.2022 14:15 – 16:00
In this workshop, Edward Boon and Mariana Alba of Webster University Geneva will explain four simple tools to help you develop an effective marketing strategy. These tools are: Customer Persona, Differentiation matrix, Value Proposition, and Customer Journey.
Each tool will be explained in a simple way, focusing only what is important. Participants are encouraged to share their own business ideas, which may be used as examples how the different tools could be applied.
Lieu
Bâtiment: Uni Mail
MR170
Organisé par
UnitecIntervenant-e-s
Mariana Alba, Marketing and Communication, Knowledge Management, Social Progress, Webster University GenevaEdward Boon, researcher and lecturer in marketing and entrepreneurship, Webster University Geneva
entrée libre
Classement
Catégorie: Atelier
Mots clés: Marketing, startup, Innovation, value proposition, customer persona, customer journey
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