Cet événement appartient à: Semaine de l'entrepreneuriat 2023 (13.11.2023 – 19.11.2023)

Identifying and finding your first 100 customers

15.11.2023 14:30 – 16:00

Identifying and finding your first 100 customers 15 Novembre 2023 14:30 - 16:00Salle M1170, UNI MAIL - Bd du Pont-d'Arve 40, 1205 Genève
WorkshopDésirabilité

In the early stages of a startup, when you are starting to define your idea and testing out your first prototype, it is essential that you collect feedback from the right people. At this stage you don’t need lots of customers, for most business 100 is enough, or even fewer.



In this workshop, we will discuss how to create a customer persona, a detailed description of your ideal customer, and how to make this persona relevant for your business. Next, we will cover a number of ways that you can find your first customers, including social media content, webinars, advertising on Google, and free samples or trials.

Lieu

Bâtiment: Uni Mail

salle M1170

Organisé par

Université de Genève
Rectorat et administration centrale
Unitec

Intervenant-e-s

Edward Boon, researcher and lecturer in marketing and entrepreneurship, Webster University Geneva

entrée libre

Classement

Catégorie: Atelier

Mots clés: atelier, Marketing, client, business, idea

Plus d'infos

liberezvosidees.ch/event/identifying-and-finding-your-first-100-customers/

Contact: missing email

Fichiers joints

A5_prog_Gew23_WEB.pdf1.75 MB