Identifying and finding your first 100 customers
15.11.2023 14:30 – 16:00
Identifying and finding your first 100 customers 15 Novembre 2023 14:30 - 16:00Salle M1170, UNI MAIL - Bd du Pont-d'Arve 40, 1205 Genève
WorkshopDésirabilité
In the early stages of a startup, when you are starting to define your idea and testing out your first prototype, it is essential that you collect feedback from the right people. At this stage you don’t need lots of customers, for most business 100 is enough, or even fewer.
In this workshop, we will discuss how to create a customer persona, a detailed description of your ideal customer, and how to make this persona relevant for your business. Next, we will cover a number of ways that you can find your first customers, including social media content, webinars, advertising on Google, and free samples or trials.
Lieu
Bâtiment: Uni Mail
salle M1170
Organisé par
Université de GenèveRectorat et administration centrale
Unitec
Intervenant-e-s
Edward Boon, researcher and lecturer in marketing and entrepreneurship, Webster University Genevaentrée libre
Plus d'infos
liberezvosidees.ch/event/identifying-and-finding-your-first-100-customers/Contact: missing email
Fichiers joints
A5_prog_Gew23_WEB.pdf | 1.75 MB |